Thursday, 6 October 2016

Focus Group: Target Audience Research





We carried out a focus group in order to gather other people's opinions. We had three males and three females to represent the target audience we thought would be interested in watching our music video.
Even though the pictures may be embarrassing the process of carrying out a focus group was very useful and we got so many ideas which we didn't think would appeal to the target audience. We also got plenty of reassurance on the ideas which we were a bit unsure of using like the argument at the beginning of the song and the idea of incorporating the boyfriend in the video more.

Below is the sound recording which we made on the voice memo app on Morgan's iPhone. We all created a SoundCloud (which will be useful in the future if we wanted to get feedback from even more people) and then Morgan had a bit of trouble uploading it as he has to email himself, make a separate sound file, post it to sound cloud and get the embed code.

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