Our main goal was to make people feel sympathy for our singer and in doing so inform them about domestic abuse and direct their attention towards where they can get help for themselves or someone they know is suffering. On top of this, we needed to make our star likable and believable as a famous singer.
Target Audience feedback from
final music video (1) - Female 19
1) Did the performance shots enable you
to identify the star/singer?
Yes
2) Were there enough close up’s of the
main artist?
Yes
3) Did you understand the narrative of
the video?
Yes
4) What did you think of the star’s
representation? (His/Her image)
She seems like a regular person, down to
earth, she doesn’t seem like an “in your face” type of star like other artists
now a days.
5) Was editing used well enough for the
meaning to be clear?
Yes, particularly with the vignette
towards the end of the video.
6) Did you like the costumes/locations?
Did you have a costume or location that you particularly liked?
Yes she seemed like the girl next door
that other girls can relate to. The show scene at the start immediately caught
my attention because showing the bruises really emphesises the meaning of abuse
in the video.
7) Would the music video encourage you
to buy her music or products?
Yes
8) Do you believe the narrative is able
to encourage young girls who are in a bad relationship to get out of it before
it is to late?
Yes and to seek advice with the number
at the end
9)
Is the male character portraying an offensive message to other males
stereotyping them as being violent?
No,
but it just goes to show what could happen inside relationships even though at
first glance he might look like a nice guy.
Target Audience feedback from
final music video (2) - Female 18
1) Did the performance shots enable you
to identify the star/singer?
Yes
2) Were there enough close up’s of the
main artist?
Yes
3) Did you understand the narrative of
the video?
Yes
4) What did you think of the star’s
representation? (His/Her image)
She seems like an average girl
5) Was editing used well enough for the
meaning to be clear?
The slow motion was amazing.
6) Did you like the costumes/locations?
Did you have a costume or location that you particularly liked?
I like the locations a lot. I like the
woodlands a lot and the bedroom scene was done very professional.
7) Would the music video encourage you
to buy her music or products?
Deffinitely
8) Do you believe the narrative to be
able to encourage young girls who are in a bad relationship to get out of it
before it is to late?
Yeah it sends a very clear message.
9)
Is the male character portraying an offensive message to other males
stereotyping them as being violent?
No
Target Audience feedback from
final music video (3) - Female 23
1) Did the performance shots enable you
to identify the star/singer?
Yes
2) Were there enough close up’s of the
main artist?
Yes
3) Did you understand the narrative of
the video?
Yes
4) What did you think of the star’s
representation? (His/Her image)
Normal ever day girl
5) Was editing used well enough for the
meaning to be clear?
I think so. The close ups were very
effective in showing her sadness especially when combined with a high angle
like at the last location in the video.
6) Did you like the costumes/locations?
Did you have a costume or location that you particularly liked?
They worked well with her image. She
looks looked of indie/pop?
7) Would the music video encourage you
to buy her music or products?
I think that since it’s centered around
the story more than the star that it didn’t show off her star image as well as
another song/ storyline. However it could show us a bit of an insight into her
past
8) Do you believe the narrative to be
able to encourage young girls who are in a bad relationship to get out of it
before it is to late?
Yes
9)
Is the male character portraying an offensive message to other males
stereotyping them as being violent?
No, I think that people will recognize him
as the villain in the video and know that not all guys are like that. Everyone
is different and you can clearly tell that he is being represented as the bad
guy.
Target Audience feedback from
final music video (4) - Female 26
1) Did the performance shots enable you
to identify the star/singer?
Yes
2) Were there enough close up’s of the
main artist?
Yes
3) Did you understand the narrative of
the video?
Yes
4) What did you think of the star’s
representation? (His/Her image)
She was very moving
5) Was editing used well enough for the
meaning to be clear?
Yes, it was brilliant, I can’t fault it
6) Did you like the costumes/locations?
Did you have a costume or location that you particularly liked?
They were all good, but I think that the
shower scene struck me the most with the bruise on the cheek. It really got the point of the message through.
7) Would the music video encourage you
to buy her music or products?
Yeah I think it would definitely.
8) Do you believe the narrative to be
able to encourage young girls who are in a bad relationship to get out of it
before it is to late?
Oh I do, definitely, that was obviously
what the whole message was about. It was shown through the lyrics as well as
the visuals which I really liked and I’m sure other people suffering from abuse
will be able to relate to it and it will inspire them to take action and call
the number at the end of the video.
9)
Is the male character portraying an offensive message to other males
stereotyping them as being violent?
Yes,
I hope guys are put off by his image and make them realize that they can be
seen as aggressive sometimes. Other lads would see that and wouldn’t like it so
I don’t think he is a good model for others.
Target Audience feedback from
final music video (5) - Male 21
1) Did the performance shots enable you
to identify the star/singer?
Yes, mostly single shots with just the
lead role in them.
2) Were there enough close up’s of the
main artist?
Yes, loved some of the fade ins and fade
outs.
3) Did you understand the narrative of
the video?
Yes, it had a great story line behind it
and did a great job getting the message of abuse across.
4) What did you think of the star’s
representation? (His/Her image)
Took abuse in her relationship and she
ends up fighting through it and sticks up for herself which ends up with her
leaving Jason.
5) Was editing used well enough for the
meaning to be clear?
Yes, in the introduction, the shot with
her in the shower with a cut on her face and bruises on her set the stage and
made it clear what it was about
6) Did you like the costumes/locations?
Did you have a costume or location that you particularly liked?
Shower, park with the lake in the
background and the phone
7) Would the music video encourage you
to buy her music or products?
Yes
8) Do you believe the narrative is able
to encourage young girls who are in a bad relationship to get out of it before
it is to late?
Yes
9)
Is the male character portraying an offensive message to other males
stereotyping them as being violent?
No, all males are different and I think that boys will understand that it's not about the gender being aggressive, but just Jason as a person.
Target Audience feedback from
final music video (6) Male 18
1) Did the performance shots enable you
to identify the star/singer?
Yes, there were a lot of shots of Sophia
which made it clear
2) Were there enough close up’s of the
main artist?
Yes
3) Did you understand the narrative of
the video?
Yes, it’s about an abusive relationship
4) What did you think of the star’s
representation? (His/Her image)
She seems quite relatable, even is she
hadn’t been abused
5) Was editing used well enough for the
meaning to be clear?
Yes, the transitions were good and I
liked when you saw Jason hit Sophia in the top corner of the screen
6) Did you like the costumes/locations?
Did you have a costume or location that you particularly liked?
The shower scenes were effective,
costumes were nice too
7) Would the music video encourage you
to buy her music or products?
Yes
8) Do you believe the narrative is able
to encourage young girls who are in a bad relationship to get out of it before
it is to late?
Yes
9)
Is the male character portraying an offensive message to other males
stereotyping them as being violent?
No
Target Audience feedback from
final music video (7) - Female 20
1) Did the performance shots enable you
to identify the star/singer?
Yes, it was very clear who she was. It
helped, also, that she was the only female in the video.
2) Were there enough close up’s of the
main artist?
Yes! They were all powerful and
beautiful, easy to read her different feelings throughout the story.
3) Did you understand the narrative of
the video?
Yes. From the opening scene it was very
clear.
4) What did you think of the star’s
representation? (His/Her image)
I think she portrayed a very strong
woman who had been hurt in the past, but was done being a victim. She was very
inspiring.
5) Was editing used well enough for the
meaning to be clear?
Yes! I especially liked how the flashbacks
seemed to overlay her in the present.
6) Did you like the costumes/locations?
Did you have a costume or location that you particularly liked?
I think the most powerful location and
costume, or lack thereof, was the shower scene. It was very minimalistic, but
had a strong message.
7) Would the music video encourage you
to buy her music or products?
I do like a slow, more emotional song
here and there so yes, I would definitely look more into her as an artist. She
has a beautiful voice as well.
8) Do you believe the narrative is able
to encourage young girls who are in a bad relationship to get out of it before
it is to late?
I do think this is the narrative. It
really encourages women to be strong and proves that there is an escape to these
negative and damaging situations.
9)
Is the male character portraying an offensive message to other males
stereotyping them as being violent?
I
don’t think this message if offensive to other men. I would hope if anything it
encouraged men to want to avoid violence and abusive behaviors.
