Q3: What have you learned from your audience feedback?

To complete this evaluation question I did yet another target audience feedback and got Mrs King's AS Media class to take part in it. We handed out sheets and got them to sit down and watch the whole video through as well as giving them all copies of the digipak and advert for the digipak. Here are the questions we asked...

• Did the music video reflect the genre of the song through miss-en-scene? Could you identify the genre?
• Is there a strong star image? Were there any shots that you thought sold the star image well?
• Did you understand the narrative of the music video? Briefly, explain what you understood of the narrative.
• Did editing make meaning clear? E.g. continuity editing. Were there any shots which you didn't understand? Or any shots that didn't really make sense?
• Which locations do you feel worked well? Were there any particular location shots which you didn't like?
• Did you see a specific shot that you thought was really effective? Please say what and why.
• Would the music video encourage you to listen to anymore songs by that artist?
• Do you think there is a strong brand identity and synergy between the music video and the digipak and advert for the digipak?

The response was extremely positive and I feel like everything which we were trying to portray was successful and the brand identity was strong. Everyone understood that this was a ballad in the indie/pop genre and really liked Sophia as a star. This is great news because having a likable star obviously helps sell more records. Everyone seemed to like the idea of having a concept to the video and could identify the hero and villain. They understood the narrative and said that editing made it clear. Many people praised our continuity editing skills which I also thought were very high standard. As expected, the shower scene shocked many students and we were afraid that it might come off too voyeristic and distract the viewers from the true meaning behind it (washing away her past). However we asked the class a few questions at the end of the video and they said that she didn't come off as acting seductive so it did in fact work (due to the entire nature of the video). I'm also glad that we decided to use the woods as a location as it seemed to be a big hit with our audience. 

Since we had 25 people in our sample I randomly picked out 5 sheets to show you some of the feedback yourself.

All in all I am very pleased with the results of our last TA feedback and it's given me hope that if I do a similar project in the future it will be even better thanks to all of the skills and opinions I had gained from this music video.

Q4: How did you use media technologies in the construction, research and planning evaluation stages?

The Making of Gravity

 Here is a shot of Morgan using the camera (mounted on the tripod) in order to record the continuity shots of Sophia walking out of the house. We shot this at many different angles and decided in the end which one was most effective. In the selection and rejection phase of post production we decided that a head on shot worked best because it delivered a more serious message which connected deeper with the audience.

 This is another behind the scenes picture taken on an iPhone (which is why it is quite bad quality, as well as being in the dark) of Amy, Morgan and I trying to decide which angle would work best to film the bedroom scene. In the end, we reverted back to our story board drawings to recreate the image we previously thought of. Here you see us attempting to film at a canted angle which we later rejected as a shot in the video as it didn't make much sense and didn't adhere to the conventions of the genre of an indie/pop ballad.

 This is a photograph of the exact angle used in the video during the bedroom scene as it is a high angle shot and shows off the mise-en-scene very well. This was definitely the longest scene to shoot because we couldn't shot laughing since it kept on going wrong. It took many attempts to get the text on Jason's phone to come through at the exact time we wanted it to and sometimes he got texts from other people who weren't involved in the video. We also tried this with different lighting and open and closed the curtain numerous times. I'm so glad we had extra help on set of the video. Our friend Amy Jacklin came along and helped with the lighting and it look a long time to get it just right. If the curtains were too closed it shut out all of the light and was too dark to see anything on the camera. We tried these shots with flash but the scene looked very odd compared to the other ones so we had to involve source light in the shot. Amy Jacklin held a lamp to beam light onto the actors faces so we could see them even with the curtains closed. She even had to stand on a desk to get the light to shine evenly on each of their faces.



 Here is a photo of our makeup artist creating the bruises on Sophia's face. She could only make it to two of the days of filming which caused some trouble because we needed more footage of Sophia in the shower scene. However we replicated the bruises ourselves on the second day of filming which turned out pretty good!

 This picture was taken on the third day of filming and it was used for one of the pictures on our digipak. We wanted a happy environment for for the positive memories to be set in and what better location than in a park. Parks are a typical places for teenagers to spend their time (especially as couples) so we thought this would appeal to our target audience as well. It was a relaxed environment to film in so taking these pictures was quite simple.

This photo (like all of the other behind the scenes pictures) were taken on an iPhone 6S camera. This is a shot of Amy taking the photo for the cover of the digipack. Although it looks like a simple shot to take it was actually quite difficult due to the location we chose being quite a popular tourist attraction. Many people came to walk their dogs through the woods and many children were running around in the background while we tried to get the perfect close up. After patiently waiting for the background to be clear we eventually got the shot we wanted.




This is one of my favourite scenes from the music video and as you can see it looks very different behind the scenes. This scene took the most editing during post production as we experimented with the contrast of the shot in order to make it as dark as possible. In this picture Amy is painting another bruise on Sophia. You can see Moragan prompting Jason about the next scene which he would star in between takes.

Final Music Video

Final Digi Pack

This is our final digi pack.

Final Advert for Digipak

Additional Tour Poster

Here is the finished product of our additional tour poster. We decided to make it A4 format in order for it to fit inside of a magazine.

The whole point in doing this extra task was to really connect with our audience and engage/encourage them to visit Sophia in concert.

Final Advertisement for Digipak

Draft of the Additional Tour Poster

Draft of the Digipak

Draft of Advert for Digipak

We think it is almost finished now! However we ran out of time and are meeting again to make some more changes. Although it breaks conventions, we are going to delete the picture of the album cover at the bottom left hand side because it makes the page seem claustrophobic. Also, we used the same image for both so it seems pointless having two of the same image on the poster.

Draft of Advert for Digipak

Draft of Advert for Digipak

 We thought it looked much better with a white drop shadow instead of a black one. We also got rid of the unsightly translucent white box on the bottom half of the page and replaced it with a blur.

Draft of Advert for Dipak

We just got finished with this draft of the advert. This looks quite basic and unprofessional so we are going to meet tomorrow to discuss what changes we can make.

Draft of Digipak Pannels