Q3: What have you learned from your audience feedback?

To complete this evaluation question I did yet another target audience feedback and got Mrs King's AS Media class to take part in it. We handed out sheets and got them to sit down and watch the whole video through as well as giving them all copies of the digipak and advert for the digipak. Here are the questions we asked...

• Did the music video reflect the genre of the song through miss-en-scene? Could you identify the genre?
• Is there a strong star image? Were there any shots that you thought sold the star image well?
• Did you understand the narrative of the music video? Briefly, explain what you understood of the narrative.
• Did editing make meaning clear? E.g. continuity editing. Were there any shots which you didn't understand? Or any shots that didn't really make sense?
• Which locations do you feel worked well? Were there any particular location shots which you didn't like?
• Did you see a specific shot that you thought was really effective? Please say what and why.
• Would the music video encourage you to listen to anymore songs by that artist?
• Do you think there is a strong brand identity and synergy between the music video and the digipak and advert for the digipak?

The response was extremely positive and I feel like everything which we were trying to portray was successful and the brand identity was strong. Everyone understood that this was a ballad in the indie/pop genre and really liked Sophia as a star. This is great news because having a likable star obviously helps sell more records. Everyone seemed to like the idea of having a concept to the video and could identify the hero and villain. They understood the narrative and said that editing made it clear. Many people praised our continuity editing skills which I also thought were very high standard. As expected, the shower scene shocked many students and we were afraid that it might come off too voyeristic and distract the viewers from the true meaning behind it (washing away her past). However we asked the class a few questions at the end of the video and they said that she didn't come off as acting seductive so it did in fact work (due to the entire nature of the video). I'm also glad that we decided to use the woods as a location as it seemed to be a big hit with our audience. 

Since we had 25 people in our sample I randomly picked out 5 sheets to show you some of the feedback yourself.

All in all I am very pleased with the results of our last TA feedback and it's given me hope that if I do a similar project in the future it will be even better thanks to all of the skills and opinions I had gained from this music video.