Research: Hair and Makeup Mood Board

To get the video started, my group and I have decided that we are going to produce a natural looking face of makeup on Sophia. The progression from minimalistic eye shadows and nude lipsticks to full on red lips and black eyeliner suggests how crazy Sophia is for Zak and heightens the intensity of her obsession for him despite how cruelly he treats her. An example of another music video which used this technique is Taylor Swifts song Blank Space where she gets so jealous and "insane" that she cries off all of her dark makeup leaving traces of mascara lining her tears.

From top to bottom of my mood board it shows what I think Sophia's makeup should be based around. The top left image is a beautiful nude lipstick which comes off as pure and classy. At the beginning of the video we had the idea off commencing it with an argument so we don't want our star to have too much of a fragile image since she is going to be acting frustrated and confused and for this reason she should have a basic everyday makeup look. Meanwhile, for her hair, since Sophie's hair is naturally very long it gives us a lot of ideas to work with. Her hair shouldn't be too glamourous for the start of the video since she is supposed to be representing the typical teenager so in order to pull off that style she should just brush and/or straighten hair as represented in the top right image.

Once she starts over-thinking about her situation and getting passionate towards the first chorus we decided it would be the perfect opportunity to showcase the red lipstick. Since red is such a bold colour it will definitely be a statement in one of the most important sections of our video. It will not only look powerful but it will represent her trying to keep strong as she demands "Set me free, Leave me be". The transition from light eye makeup to dark eye makeup will happen simultaneously with the change in lip colour. We like the idea of building up her eyeliner more and more until the last few scenes where she will have smudged lipstick and runny eyeliner.
As I've seen in many music videos and magazine covers red lipstick has been a common occurrence. But different textures and shades of it come acres as different looks. For example, the shiny red lipstick seems like more of a fun going out look and the matte lipstick underneath it looks very serious and elegant. We would have to consider this for planning what style lipstick.