A lot of my inspiration is coming from Beyonce's Lemonade album since it was released earlier this year and got a lot of positive feedback from all over the world. All of her videos are extraordinary and aesthetically brilliant. Along side of shooting multiple music videos for this album she also did lots of photo shoots for posters, CD inserts and album covers, and there were so many photos to choose from.
CD Insert
Beyonce's team chose certain photos to be displayed under each song title which represents the mood and tone of the song, such as the fun picture shot in the street of New Orleans (below) for the song Hold Up. Her costume, as well as the setting, is the highlight of this song showing her confidence and success through the way she is positioned dancing and how the dress is flaring with her movement.
Her song Sandcastles is a slow love song from which she got her inspiration off of her husband Jay Z. It makes sense that the art for this song is a picture of polaroids of the both of them spread out on the floor. The polaroid print outs shows that although she is an internationally awarded star she still has a life outside all of the publicity and magazines, and that she has feelings and emotions which come through in the song. Also, I love how in the middle there are separate pictures of the couple where when joined together it makes a full face, symbolising how they complete each other.
The next picture, from her song All Night incorporates her idea of family into her album with a black and white high angle shot. She gives her fans an insight into her family life by including Blue Ivy and Jay Z in her photo shoot. It's a nice way of illustrating the many angles of Lemonade and the different emotions she sings about in the album.
This digipak adheres to many conventions of the common digipak through its use of having many photos which link to her music videos, however breaks conventions by incorporating personal photos of her everyday life and family.
Why this inspired me:
- I like the idea of incorporating the stars personal life into an album because it is unusual and allows her/his audience to relate to her/him
- The black and white filter on one of her pictures illustrates a variety of styles and gives off an historic look.
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