Research: Font Styles for Digipak

Since our group is using a Sara Bareilles' song who is of the indie/pop genre I've been having a look at some digipak's and album art for a variety of other singers within the same genre.

Ingrid Michaelson

I searched for Sara Bareilles on Google and discovered other artist's who people searched for after looking up Sara, and Ingrid Michaelson was one of the artists on the first page. The two women share the same musical genre and their songs focus around the same issues so I thought that the font on Michaelson's CD cover would not only describe her own style but could also be a good representation of Bareilles' style too. The font used on most of her albums is similar to Courier found on Microsoft Word. I like this font because it is very indie as it resembles the font from old fashioned type writers. In the photo to the right Michaelson is shot wearing her album name as face paint on her cheeks. This is a striking look as it grabs the audiences attention as people don't normally wear face paint in public. However in contrast to her album "The Way I Am", the white font on "Be Ok" doesn't work to the same effect due to having such a light background. For my digipack, if I were to use a light font I would make it a necessity to have a dark or black background.

Jason Mraz

It seems as though "hand writing" type fonts are a common reassurance within indie/pop, as illustrated by Ingrid Michaelson and Jason Mraz. This may be due to having such a young fan base. By making their album font's youthful and fun it helps connect with their fans. Also, the unique font and the white writing make good synergy in order to appeal to the 15- 25 year old audience.

What I've learnt:

• Many indie/pop artist's use hand-drawn or casual script that look very "DIY".
• White font is popular within the genre.
• In these cases the artists name's seems to be larger then the albums name's.