In my opinion pop music artists always have the best music videos, despite not being my favourite music genre. I really like how much they have going on in the background and just how much fun they look to shoot, there's always something going on or a story to be told. Even slow pop songs have great videos because they usually feature close up shots and dark dramatic colors which tie into the mood of the song.
The screen grab above shows the artist (Beyonce) in the opening scene of the music video floating in a bedroom full of water which could be a metaphor for how she felt (being drowned in her thoughts) since the first 1.30 minutes she whispers her thoughts on her supposed cheating boyfriend. The dark, neutral colors in this scene work very well with the concept of the song since it creates a mysterious atmosphere which could intimidate the man she is singing about.
The setting rapidly changes once the music starts and Beyonce appears opening some double doors wearing a vibrant yellow gown. This is one of my favourite scenes because it shows a subtle contrast to the one before since she is in a crisp bright setting. This could represent how she is breaking free of all of her hidden emotions and will now show him how she is confident (through the use of the brightly coloured dress), expressive (throughout the action of busting open the closed doors), and not afraid to tell him how she feels (by having the water burst out of the doors).
At this point in the video I realized that this is a concept video since it exaggerates Beyonce's emotions which she would otherwise find hard to interpret in 'real life'.
Somewhere like this setting would be a great location to shoot my own music video because of how extravagant it looks. The stairs in this shot look quite similar to the stairs at a local location called Normanby Hall (see below). This is great because it means that I can almost replicate the effect that Beyonce's music on its audience.
This video is giving me lots of great ideas for shot types and angles for my own. Before I took media I didn't really realise how many different scenes and shots they had to take before producing the final piece. "Hold Up" consists of so many different angles which engages the viewer to the point where they can't stop watching since they're anticipating what is going to happen next.
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This angle caught my eye straight away because the bubble gets closer and closer to the camera giving off a sort of 3D effect, it also doubles as a transition into the next scene as the image gets blurrier as the bubble gets closer.
Another fantastic shot was during the first verse where Beyonce is walking down a street in New Orleans holding a baseball bat. At this point she has everyones attention and what's great about this high angle is that it could represent an onlooker peering out his window watching her strut down the path, thus giving off the impression that she is the centre of attention.
Why this video has inspired me:
- The abundance of shot types in Hold Up helped me with deciding what angles to shoot at.
- Beyonce's dress was beautiful in this video and I would like to incorporate a dress with similar material into my groups video.
- Also, the location was exactly what I was thinking of for our video and I think I could replicate it!
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