As Sara Bareilles has quite a young target audience my group have decided that we should make a social page on MySpace.com in order to connect our star (Sophie) with her future fans. I found out that The Arctic Monkey's surprisingly launched their career on MySpace due to it being one of the most popular social networks at the time, and since they have a target audience of around the same age as Bareilles, we thought we should promote Sophie in the same way.Female
How will we appeal to our female audience? In the same way she appeals to her young audience, Sara Bareilles sings about love and her lyrics are very relatable with the abundance emotions that her songs are about. Female viewers and listeners will recognise that she understands what they are going through and will look up to her as a role model. Sophie will have to portray the image of an average teenager whos voice speaks out for how all young women feel. Unlike what most male audiences like to see (sexualising women), in order to get a bigger female fan base Sophie will have to have a simple and modest image while still looking fierce, fresh and confident. Girls want someone to look up to and to be shown that they are capable of whatever the star is capable of.
Worldwide?
Hopefully Sophie will eventually have a worldwide audience by being on MySpace since it gives her the opportunity to interact with fans on all continents. But by having such a huge mass audience she must comply to what everyone wants to see in a performer. This means being slightly more reserved than artists like Miley Cyrus and Lady Gaga in order to develop a wider audience, but also more outgoing than some of the lesser known indie artists such as YouTube stars.
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