Research: Back of Digipaks

 At first glance, the back of this digipak from Taylor Swift struck me as being quite odd and breaks conventions in many ways. For instance Taylor added the personal touch of using her own handwriting for the numbers of the tracks. She has such a big fan base and by doing this it helps them  feel personally connected to Taylor. The font is sans serif and is in capitals which makes it look like it it in more of an order. The barcode and record label take up a large space at the bottom of the panel which is important if they want to catch people's eyes for them to research their label.

The back of Ed Sheeran's digipak for his album "+" followed the pattern of all of the other products sold which contributed to his album by the way in which it is orange. This simple colour creates synergy with all of the tour posters, music video and Ed himself, since his target audience knows him as the young singer with ginger hair.

Maria Mena's digipak is quite unconventional since all of the fonts on the back panel are handwriting fonts or cursive. Although this gives the public an insight into her classy/feminine image it could be quite hard for some people to read it. Many young people may overlook our CD if they saw this writing on the back as it looks quite complicated to read. Since teenagers are stereotypically lazy and always looking for the easier route this might not be a good choice for our digipak and I think we will avoid using it on our ancillaries since it could end up being an inconvenience for our target audience.

The song titles are centered, however they are not in the middle of the page. This disturbes the symmetry of the layout which I have also found to be quite unconventional.

The bottom panel of Alexandra Burke's digipak follows most of the conventions in respect to including a barcode, institution details and a list of all of the songs. What's interesting about this digipak is that it has two different colour of writing on it. The creme text corresponds to the titles of the songs on her album and the dark brown text informs the audience what is on her DVD (which is presumedly included in the digipak). All of the writing is in capitals and looks to be in a bold font to make it look more plentiful and stand out. The simplicity of it makes it simple and easy to navigate to find which frank the song you want to play is on.

The side panels have the artists name and the albums name to make it visible when stacked or on a CD shelf. It also notifies us that it is a Deluxe Edition which will appeal to the audience by shooing that there is bonus features on it.